Diary: This isn't just any bunch of cavorting models ...

There were retail wars this week after Rainey Kelly Campbell Roalfe/Y&R reported the budget retailer Matalan to the Advertising Standards Authority for ripping off its "What's your M&S?" campaign.

The Marks & Spencer ads star four models, including Twiggy and Erin O'Connor, dancing around in M&S outfits. The Matalan work features the TV presenter Melanie Sykes and three other lovely ladies dancing around in Matalan's new line.

Is Matalan trying to position itself as a poor man's M&S? If so, it's doing a good job.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).