DIARY: It’s good to talk - but stick to that if you’re near Leagas Shafron

Ad folk do all kinds of stuff when they are bored. Sort out their felt tips, talk to ‘LoveTool’ in West Virginia on the Internet, that sort of thing. But Rob Jebb and Aidan Hawkes, a young creative duo at Leagas Shafron Davis, have devised a most novel way of livening up their day.

Ad folk do all kinds of stuff when they are bored. Sort out their felt

tips, talk to ‘LoveTool’ in West Virginia on the Internet, that sort of

thing. But Rob Jebb and Aidan Hawkes, a young creative duo at Leagas

Shafron Davis, have devised a most novel way of livening up their day.



The pair have obtained the phone number of a public call box which they

can see ten floors below their offices on Tottenham Court Road. When

they get a bit of downtime (between pitches/creating ads etc) they call

it and watch what people walking past do.



If someone answers, which invariably they do, Jebb pretends he’s a DJ on

Virgin 1215, and offers pounds 10,000 to the passer-by if he or she does

an assortment of embarrassing things. Like lie down spreadeagled in the

middle of the pavement, or run across the road in ten seconds to the

Galaxy hi-fi shop and shout: ‘The phrase that pays is ‘I listen to

Virgin 1215. Give me my money!’’ to a bemused shop assistant.



‘Paper aeroplanes were a big favourite round here till we got this phone

number. Now we have ace fun seeing how far people will go to win money,’

Jebb explains.



Unbelievably, Leagas Shafron now reckons it is going to use the scam to

investigate the real merits of interactivity.



‘We are looking at how direct response like this works. It shows the

extraordinary power of interactive telephone sales,’ says an earnest

Steve Grime.



Yes, reader, he was serious.



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