DIARY: Just too much to bear

Is the art of copywriting dead? You bet your life it is. And here's the proof.

Ranking as possibly the worst press ad Campaign has ever seen, this gem for the Hamilton Collection is designed to flog little porcelain figurines of teddy bears dressed as Royal Marines.

And if the sweet little picture isn't enough to draw you in, then how about this for the mother of all puns? "By sea, by land, he's protecting our li'bear'ty."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).