Never work with animals or small children, the old cliche goes.
But they are very good reasons why the two promotional videos for NABS
week might never have been shot had it been left to your typical
Fortunately, Steve Harrison, the creative partner of HPT Brand Response
(NABS’s agency of record) is built of sterner stuff. Which is why 23 of
the top brass in advertising and direct marketing agreed to each tell a
line of a joke in two industry-specific films to promote the highlight
of this year’s NABS week - an event entitled Stand Up for NABS.
Weaker men would sooner shoot the latest McDonald’s spot starring a bevy
of babies than plan a schedule which involved rounding up a stellar
line-up including the likes of Rupert Howell, Stephen Carter and Shaun
McIlrath (with two jolly famous mystery star guests) and making them do
as they were told. But the plucky Harrison donned his visor and
megaphone (and his juggling balls) and ruthlessly whipped them into
Over two days last week, Harrison, with the help of the production
company Bazooka, whisked from agency to agency to piece together the
joke. ’They were so well-behaved!’ he gushed rather unconvincingly,
although he later conceded that Howell had been a little ’peevish’.
Stand Up for NABS will take place during NABS week (5-9 June) and will
encourage people to either take to the mike to do a turn or stick a
tenner in a bucket if they’re not feeling so brave. The promotional
films will be distributed through NABS reps over the coming weeks.
Apart from the Oscar-winning performances from Gary Duckworth, Andrew
Cracknell and Terry Hunt (and the two mystery guests), the highlight of
the film has to be the witty and happy-go-lucky Carter delivering the
punchline. But there’s a first time for everything, isn’t there?