DIARY: JWT makes a big deal and miniature model of new creative head

Campaign would like to extend its deepest appreciation to J. Walter Thompson for the tasteful, understated and innovative way in which it reminded us that Nick Bell is soon to join the agency, as the creative director.

In case we had forgotten about this star signing, JWT has mailed out a number of rather disconcerting miniature versions of the man himself (chubby cheeks and all) resplendent in a blue football strip with the JWT signature logo on the front of it.

And should you be gripped by the urge to fold open the miniature Bell, you'll find a handy little list of his achievements plastered where his insides should be. Seven Cannes golds, one Cannes Grand Prix, two D&AD silver Pencils, 25 metres breaststroke swimming certificate, etc. Well done, Nick, you're clearly jolly clever.

Obviously, we are delighted that JWT and Bell have finally found each other and we hope that their relationship blossoms into something historic.

Whether or not this particularly nasty shelf-wobbler is indicative of a wholesale change in JWT's creative strategy towards sales promotion, we couldn't say.

Of course, the problem we are now faced with is what to do with all these miniature Bells (or should that be Babybels?), which are currently obstructing the safe passage between pens, scissors and desk-tidy. It seems such a shame to throw anything as perverse and unnerving as this away.

Someone in the office did suggest that the army of model Bells could participate as one half of a draughts team in an intra-agency challenge.

However, this idea foundered when someone else pointed out (quite correctly) that JWT would probably sooner field a one-man team consisting of Sir Martin Sorrell on his own.

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