DIARY: JWT’s Jones eulogises about cable (well he would, wouldn’t he?)

Reading the Telegraph last Friday, the Diary editor became engrossed in the special report on satellite and cable, explaining how ‘cable companies may well become the driving force in communications’.

Reading the Telegraph last Friday, the Diary editor became engrossed in

the special report on satellite and cable, explaining how ‘cable

companies may well become the driving force in communications’.



Of particular interest was a piece entitled: ‘Mixture of views from the

paying customers.’ This was partly because the byline was that of Helen

Jones, a marketing industry hack, who is friend to several Campaign

staff, but mostly because of the piccie of Martin Jones, the agency new-

business director, who is well-known to all of us here and a

particularly good friend of, strangely enough, Helen (no relation) for

one.



Jones, ‘advertising agency executive of Little Venice’, extolled cable’s

virtues. ‘I have more choice, but cable has made me a more selective

viewer. I got cable rather than satellite for aesthetic reasons - I

don’t like dishes and their downmarket associations. My package costs

around pounds 45 a month, which is a lot, but I consider it a luxury.’



It is indeed interesting to hear what the ad industry thinks of cable.

However, perhaps it would have been slightly less interesting if the

reader was allowed to discover that Jones works for J. Walter Thompson

and that JWT has just created a mega-million pound advertising campaign

for none other than the Cable Communications Association.



Tsk. Dawn French must have been unavailable for comment.



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