The problem with having an extended agency roster is that clients
can inadvertently make an embarrassing faux pas once in a while.
The latest red faces can be found at Nestle Rowntree, which recently
sent one of its agencies a huge Aero mouse suit along with a big bag of
goodies, presumably to say thank you for its good work.
Which would doubtless have been gratefully received by the incumbent,
Lowe Lintas & Partners. But no, instead the package was sent to Lowe's
arch-rival on the Nestle roster, J. Walter Thompson. Oops.
Clearly there was only one way to respond to such a galling case of
mistaken identity. Yes, under the watchful eye of an unidentified group,
the defenceless Aero mouse was tied up, tortured and held to ransom.
Campaign has received a crazed video of said rodent taped to a chair
with a ferocious reptile stabbing its victim. (Er, does anyone do any
work over there?)
The video, together with a ransom note, was sent to Jonathan Rigby,
Lowe's new-business director.
Chillingly, the note stated that JWT is prepared to release its victim
in exchange for the Milky Bar account, which Lowe also holds. We're sure
Lowe is shaking in its boots.