DIARY: JWT video nasty has Lowe Lintas bubbling for poor little Squeak

The problem with having an extended agency roster is that clients

can inadvertently make an embarrassing faux pas once in a while.

The latest red faces can be found at Nestle Rowntree, which recently

sent one of its agencies a huge Aero mouse suit along with a big bag of

goodies, presumably to say thank you for its good work.

Which would doubtless have been gratefully received by the incumbent,

Lowe Lintas & Partners. But no, instead the package was sent to Lowe's

arch-rival on the Nestle roster, J. Walter Thompson. Oops.

Clearly there was only one way to respond to such a galling case of

mistaken identity. Yes, under the watchful eye of an unidentified group,

the defenceless Aero mouse was tied up, tortured and held to ransom.

Campaign has received a crazed video of said rodent taped to a chair

with a ferocious reptile stabbing its victim. (Er, does anyone do any

work over there?)

The video, together with a ransom note, was sent to Jonathan Rigby,

Lowe's new-business director.

Chillingly, the note stated that JWT is prepared to release its victim

in exchange for the Milky Bar account, which Lowe also holds. We're sure

Lowe is shaking in its boots.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).