Cue widespread panic among the flustered team. But just at that moment, who should Hornby spot out of the corner of his eye but an old acquaintance of his, the TBWA/London chauffeur, Tony, parked outside The Connaught, waiting for Garry Lace.
Without a moment's thought, Hornby hopped inside. "Come on Tony, we've only got five minutes,
Hornby cried, to which the driver's surprised response was: "But I'm waiting for Garry.
Hornby responded spiritedly and, after some gentle persuasion, off they charged to make the meeting on time.
When Hornby emerged from his meeting, what should he find but a message from Lace on his mobile. "I hope when you sell that little tin-pot agency of yours you'll be reimbursing me for trying to make yourself look good by taking my car for your clients,
Hornby recounts gleefully. Such cheek.