Diary: Lethem interrupted by deceived Dale Winton

You would think the serious folk in the ad industry would have more to do than play childish pranks on each other, but apparently not ...

Last week, in the middle of filming the new 3 ads in Los Angeles, James Lethem, a producer at WCRS, fell foul of a dirty trick involving Dale Winton.

On seeing Winton leaving his car in Soho, a team of agency pranksters scurried across to it and left him Lethem's mobile number and a note along the lines of: "How's tricks, Dale? Must meet soon. Here's my new number."

You get the idea: a bewildered but excited Winton, a tired producer, much confusion, but maybe the start of a beautiful friendship.

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