So it's doubtless extremely irritating for industry consultants when clients get twitchy after pesky trade journalists keep writing news stories of reviews leaked to them.
It's clearly been bothering the AAR anyway, as it has taken the decision to write to agencies impressing upon them the importance of confidentiality at all times, and introducing a confidentiality agreement.
Ironic, then, that Campaign has been, er, leaked several copies of the letter. "Entering into this Agreement ... means that you ... are bound by the requirement to maintain the strictest confidentiality, the note states earnestly.
So is everyone paying attention to that, then?