DIARY: Lord's Witnesses pick Guardian as their way of spreading the word

So much for the death of copywriting. While the industry stands accused of producing writers who cannot spin a yarn, page 20 of The Guardian on Saturday, 20 April carried more than 3,000 words in a single ad.

And what words! Prophetic visions of a war between good and evil, plans for world domination and conspiracy theories involving the United Nations all appeared in the copy, which ended, teasingly, with: "For the rest of God's master plan...

and contact details.

However, anyone after divine assistance picking the winners for the Grand National for the next decade should know that the Lord's Witnesses (for it is their ad) probably don't make that sort of prediction. Shame.


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).