Diary: Magnet's move brings to mind old-school adman

News that Magnet is considering moving its £9 million creative account after 16 years at McCann Erickson Manchester has caused Diary to cast its memory back to a very different time.

In the mid-80s, the then Magnet & Southerns was a serial philanderer.

Managed by bluff, no-nonsense Yorkshiremen suspicious of dilettante agencies, Magnet was a client from hell.

Legend has it the advertising problem was eventually entrusted to a young director to sort out. He decided to take a crash course by reading Ogilvy On Advertising. So overwhelmed was he by David Ogilvy's wise words, he took himself off to Ogilvy's French chateau to beg the guru to take on the business. Ogilvy, then 75, is said to have politely declined but did manage to steer it to O&M Direct.

Perhaps someone should remind Magnet Frank Lowe has retired.

- Got a diary story? E-mail us at campaign@haynet.com or call (020) 8267 4656.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).