Diary: Mail? Hypocritical?

"Who'd listen to THIS lot?" the Daily Mail asked in a double-page spread last week, which named and shamed pro-European Union business leaders, including WPP's chief executive, Sir Martin Sorrell, and Sir Alan Parker of the PR agency Brunswick.

Diary: Mail? Hypocritical?

This is the same Daily Mail that uses WPP’s Maxus for media buying and Brunswick for PR counsel. In one ear and out the other, perhaps?

Fancy tech not required

BMB moved into Cheil’s offices on London’s South Bank on Monday. Thanks to Cheil being part-owned by Samsung, there’s an abundance of ultra-thin HD TVs around. But that hasn’t stopped BMB staff from bringing their own telly over – one bought by the BMB co-founder Trevor Beattie’s grandmother to watch the Queen’s coronation in 1953.

Fashion by numbers

It’s rare for a publisher to be able to stomach magazine ABCs these days, so you can imagine how intrigued Diary was to receive an invitation to a party thrown by Cosmopolitan to celebrate its six-month figures. The Hearst Magazines UK title claimed a 57.3 per cent year-on-year increase in circulation to finally overtake Glamour. But the Condé Nast rival was quick to retort that it is still the "best-selling" title and that Cosmo had more than tripled its supply of bulks (copies given away in public places such as airports) to almost 100,000. They do say fashion is a catty industry.

Tell it like it is, Bob

Bob Hoffman, the blogger better known as The Ad Contrarian, flew in from the US for Newsworks’ Shift 2016 conference, where he reprised his schtick about how the media industry is wrongly obsessed by digital and that most consumers – sorry, people – don’t care about brands. He mocked Saatchi & Saatchi’s Lovemarks concept for brands as "bullshit" and approvingly quoted Havas Media’s Meaningful Brands research that claims consumers wouldn’t care if 92 per cent of brands disappeared. "I wouldn’t care if Havas Media disappeared," Hoffman added dryly.

Got a diary story? E-mail us at campaign.diary@haymarket.com 

Social photos of the week, 4 March 2016

Havas’ European and UK group chief executive, Chris Hirst, says he’s celebrating one year in the job by dressing like his former colleague, Grey’s Leo Rayman. He’s not wrong.

Lida has created a blue plaque to mark Nicky Bullard’s tenure at the shop.

Alice’s Adventures Underground, the play that Creature co-produced, has been nominated for an Olivier Award.

The Newsjacking author Jon Burkhart hosting the SXSWi "pre-lash" at VCCP this week.

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