Diary - Media stunt raises £313,000 for charity

Havas Media boss Marc Mendoza is clearly a man with a sense of humour, and a touch of masochism.

Marc Mendoza: Havas boss helps to raise money for charity
Marc Mendoza: Havas boss helps to raise money for charity

After vowing to take to the stocks for charity – and be assaulted with custard pies – if this week’s Havas Media auction raised more than £300,000, he stuck to his promise.

The charity auction at the Comedy Store in Piccadilly on 20 May raised £313,000, and media land’s most sadistic gave agency chairman Mendoza the full custard pie treatment.

It was all for a good cause though, as Mendoza was joined by comedian Jimmy Carr to raise cash for charity Pepper, which provides in-home nurses for sick and dying children.

Prizes auctioned included a sailing holiday, which was bought for £10,000, Wimbledon tickets, that went for £4,750, and a Caribbean holiday for £3,000.

If you have a diary story email magda.ibrahim@haymarket.com

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More