Diary: Mildenhall comes clean over his 'Greatest Love'

Those of you pondering the secret of Jonathan Mildenhall's success, following his defection to Coca-Cola, should turn their gazes away from his New England alma mater and look a little closer to home, in the "guilty pleasures" section of their CD collections, in fact.

Mildenhall's impending move to Coca-Cola, as the vice-president of global marketing, owes less to his Harvard MBA than it does to the power of music - specifically, Whitney Houston's ode to self-love of the cerebral kind, The Greatest Love of All.

Mildenhall decided long ago never to walk in anyone's shadow. In a pep talk to a fledgling suit during his time at HHCL, Mildenhall is said to have confessed that, in those dark times of doubt which afflicts us all, he sought - and happily found - solace in Ms Houston's wise words of self-belief.

Diary wonders whether or not this was the song he turned to recently, when he was summoned over to Atlanta to face some music of a different kind, after Campaign broke the world exclusive on his new job (20 October).


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).