DIARY: Missing Mootro leaves Metro asking 'Where's the beef' in Edinburgh

Last weekend, the good town of Edinburgh proved that Liverpool doesn't have the monopoly on light-fingered rogues after its citizens staged a daring robbery.

The hard-working marketing team at Associated's Metro newspaper had hatched a plan to take one of its life-size promo cows up to Edinburgh for its sponsorship of part of the fringe festival.

Metro's marketers planned to put the cow on a float as part of its entry for the opening calvacade of the Edinburgh Festival. They went so far as to arrange for a concrete base to be put on the cow to deter any drunken light-fingery.

But all to no avail. The night before the cavalcade and, ironically, as the Metro team watched a Shakespearian theatrical version of The Italian Job, the thieves pounced. Next morning, Mootro the cow had disappeared and Metro's parade idea was in tatters.

The offer of a £250 reward leading to information on the theft of the cow was to no avail and Metro had to press on udderless, despite suggestions that the managing director, Steve Auckland, team up with the Evening Standard's managing director, Mike Anderson, to form a pantomime version.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).