The hard-working marketing team at Associated's Metro newspaper had hatched a plan to take one of its life-size promo cows up to Edinburgh for its sponsorship of part of the fringe festival.
Metro's marketers planned to put the cow on a float as part of its entry for the opening calvacade of the Edinburgh Festival. They went so far as to arrange for a concrete base to be put on the cow to deter any drunken light-fingery.
But all to no avail. The night before the cavalcade and, ironically, as the Metro team watched a Shakespearian theatrical version of The Italian Job, the thieves pounced. Next morning, Mootro the cow had disappeared and Metro's parade idea was in tatters.
The offer of a £250 reward leading to information on the theft of the cow was to no avail and Metro had to press on udderless, despite suggestions that the managing director, Steve Auckland, team up with the Evening Standard's managing director, Mike Anderson, to form a pantomime version.