If you make a mistake there are various options in life: ignore it, turn
aggressive, or grovel. The Diary believes in grovelling, so that’s what
we’ll do to Adam Bishop at Motive, who did not, repeat, did not, book a
space in the 3 February Brookside omnibus for his Lukcy Lotto client
despite three people at Campaign believing they saw one. We all, in
fact, saw an ad for one of Lukcy Lotto’s deadly rivals - and it wasn’t
Instants. In fact, Channel 4 is not even on the Lukcy Lotto schedule.