Location, location, location. As everyone knows, these are the three most important things to consider when it comes to moving property - an experience which is always described as being one of life's most stressful to boot.
So when the staff at IMP, the below-the-line sister agency to D'Arcy, were forced to up sticks, bundle all of their worldly goods into boxes and move out of their plush offices in Victoria to the veritable wilds of outer Kensington just two months before Christmas, word has it they were not best pleased about it.
Still, at least they had the company of D'Arcy, which followed suit two weeks later. This was despite much wailing and gnashing of teeth about no longer being a canape's throw away from the heart of the action.
But all of a sudden D'Arcy's grumbling stopped, and it was not until two months ago that an innocent chat revealed the reason why.
We hear that in an effort to appease the mutinous D'Arcy staff, all palms were greased with a covert bumper bonus payout of pounds 300 tax free for the indignities suffered because of the move. What a nice little earner - for D'Arcy, at least. Not so for IMP - they've been told that theirs is still under negotiation, apparently.