DIARY: Mr Jass hails Virgin's 'taxi' meant for Hugh, a fictional namesake

It's unlikely that Virgin set out to incite the wrath of the

travelling public when it dreamt up its latest stunt to plug how lovely

and cheap trains are, but why change the habit of a lifetime?

The hapless redcoats targeted motorway service stations and airports

with a plethora of resting actors holding up placards emblazoned with

witty slogans akin to those first seen in Maxell Tapes' campaign through

HHCL & Partners.

The idea was that everyone would be rolling in the aisles before

hot-footing it to the nearest station and booking themselves a standing


At Luton airport, our cunning lot enlisted some mini-cab drivers to hold

up the signs as people came pouring off the planes.

But the chap meeting an improbably named Mr Hugh Jass (think about it)

hadn't reckoned on actually meeting his fictional client.

Yes, Mr Jass did indeed turn up. Even though he wasn't called Hugh,

attempts by those masterminding the operation to dissuade him from

attaching himself to the cabbie proved useless.

'He was convinced the car was for him because the name was so unusual

and wouldn't listen to anyone who tried to tell him it was a joke,'

giggled our source from Rainey Kelly Campbell Roalfe/Y&R, the agency

behind the project.

And Virgin, it would appear, had the last laugh when it transpired why

the real Mr Jass's cab was late - it was 'stuck in traffic'.


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