You know you’ve made it when you’re quoted in the Wall Street Journal,
as Nick Mustow [sic] of Mustow [sic] Merriman Herring Levy was
concerning Savile Row.
One of Mustoe’s first clients, it appears, was the top tailor, Gieves
and Hawkes. So, how many of its suits does Mustoe have? ‘Er, I tried to
buy one in the sale once but they’d run out of my size.’
All right, so do you think of yourself as the Gieves and Hawkes of
advertising - tailor-made solutions, bespoke advertising, and so on?
‘Er, we’d rather be the Levi’s of advertising.’
So what’s Gieves and Hawkes’s biggest problem? ‘Er, it’s too crusty and
Who said admen aren’t honest?