The e-mail, offering a link to Naked's "Niceday" monthly update, makes the Noddy books seem like Tolstoy. "Everyday brings a smile to our faces and makes it a niceday," we learn.
"Grey or blue. Slow or fast. Happy or sad. There is always something new to see and think about," it continues.
The Niceday site itself continues in similar vein, with a childlike analysis of "faith". "Faith in Western culture - what does it really mean today and what implications does it have for business and brands?"
Amazing stuff. Can it be that Naked is bidding for Vizeum's "wizards of wank" mantle?