A little tip here to aspiring new agencies hoping to take the
crowded London market by storm. Get someone who can speak English to
handle your launch.
Consider a press release that arrived at Campaign recently. 'Volcano
erupts in Convent Garden,' it screamed to any Mother Superiors who might
It then launched into the agency's exciting proposition - and it's
certainly nothing we've heard of before. 'Volcano, a new adverting
agency, will be officially launched in their new purpose-built offices.'
Is this 'adverting' agency a more sophisticated hybrid of its
old-fashioned parent? And we're keen to know how a purpose-built office
differs from any other. Answers on a postcard, please.
The mayhem continues. Forget focus groups and qualitative research,
there's clearly a new method approaching. 'Volcano encourages
entrapanuerial thinking!' the release crows, as clear as mud.
Let's hope they run their business better than they promote it, or they
could find themselves in serious trouble.