Diary: Next BB may be found close to Digby's home

You might think the debate about reality TV and where it goes from here has almost become as tedious as the genre itself.

Commissioning editors have all got themselves into a tizzy trying to work out why big audiences tuned in to watch the fifth series of Big Brother but have not been so taken with The Block, which is bigger than Big Brother back in its native Australia.

No wonder they are fretting about where they are going to find their next sure-fire reality hit. Well, Nigel Pickard, we think we have the answer - and it's surprisingly close to home.

ITV's very own sales director, the recently hitched Gary Digby, is trying to buy the late Roy Kinnear's house in Wimbledon in order to pull it down and build himself a new pad, but the purchase is not going smoothly.

Surely this has got all the pre-requisites of a reality-TV hit - a celebrity (albeit a deceased one), a pair of attractive young newly-weds, conflict, property, money and power?

Unfortunately, we are missing a transsexual, so if anyone can help, please contact Digby directly.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More