DIARY: ... and he is not alone in direct moonlighting

Kiesewetter is not the only direct marketer doing a bit of moonlighting at the moment. The Proximity typographer Ray Hollingsworth, clearly fancying himself as something of a literary talent, has just published his second book of poetry, entitled The Erotic Cafe.

His first book was called The Porn Star and the Priest, and with poem titles such as Fuckin Borin' and Prostitutes, it's clear that the young bard has an unhealthy fascination with the seedy underbelly of modern life.

He's even written a poem entitled Direct Marketing. I bet that's a cracker.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).