DIARY: The O&M challenge? To plant a plastic daff on someone famous

Ogilvy and Mather decided to hold a special day to raise money for Marie Curie Cancer Care, timed to coincide with the charity’s Spring Daffodil campaign, which culminated on 23 March.

Ogilvy and Mather decided to hold a special day to raise money for Marie

Curie Cancer Care, timed to coincide with the charity’s Spring Daffodil

campaign, which culminated on 23 March.



So the agency challenged all 60 members of its account management

department to do four things: paste a Marie Curie poster on billboards

at the Vauxhall Cross Island site in London; hand out 6,000 daffs at

tube stations and post A1 Marie Curie posters around town (all easy as

pie). Last, and not so easy, the suits had to track down real celebs and

pin fake daffs on their heaving chests.



Clearly, the only celebs who could be reached at such short notice were

those who would do almost anything for a fake daff - to wit, Cilla

Black, Joanna Lumley, Ken Livingstone et al. Full marks, however, to

O&M’s head suit, Eddie Bowman, for tracking down the ITN newsreader,

Carol Barnes. But tell us, are those smiles as fake as the daffs or

what?



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