Here’s a fishy tale involving a misunderstood Ford employee and Ogilvy
The agency recently dreamed up a scheme to get the new pricing structure
of the Ford Escort noticed in the trade press. This involved sticking
real Post-It notes on the ads, bearing messages of thanks for fictional
fleet managers from fictional employees.
Unfortunately, one hapless manager absent-mindedly pulled off one of
these Post-Its - which carried an incriminating ‘Thanks for last night.
I.O.U. lunch! (I’ll drive), Jo’ - and stuck it on a file in his
The said file was then spotted by his eagle-eyed wife who,
understandably, was immediately suspicious. Who was Jo? And why was she
The poor bloke was not able to provide any convincing explanation, which
left his wife in no doubt of his guilt. A vivid picture of her husband’s
torrid affair began to haunt her and apparently they didn’t speak for
Finally, it dawned on him. All he had to do was show his wife the ad.
With a mighty sense of relief he approached her with the truth - except
that it was so ludicrous she still didn’t believe it.
The only way to solve the problem was to call the publication which ran
the original advertisement. This she did and, after having had her mind
put at rest, the poor man was forgiven.
Just as well she didn’t see the ‘cover-mounted’ panties and the lipstick
marks on his collar (mum’s the word - if you send several used fivers in
an unmarked brown envelope).