DIARY: O&M press ads nearly land one hapless Ford man in divorce courts

Here’s a fishy tale involving a misunderstood Ford employee and Ogilvy and Mather.

Here’s a fishy tale involving a misunderstood Ford employee and Ogilvy

and Mather.



The agency recently dreamed up a scheme to get the new pricing structure

of the Ford Escort noticed in the trade press. This involved sticking

real Post-It notes on the ads, bearing messages of thanks for fictional

fleet managers from fictional employees.



Unfortunately, one hapless manager absent-mindedly pulled off one of

these Post-Its - which carried an incriminating ‘Thanks for last night.

I.O.U. lunch! (I’ll drive), Jo’ - and stuck it on a file in his

briefcase.



The said file was then spotted by his eagle-eyed wife who,

understandably, was immediately suspicious. Who was Jo? And why was she

so grateful?



The poor bloke was not able to provide any convincing explanation, which

left his wife in no doubt of his guilt. A vivid picture of her husband’s

torrid affair began to haunt her and apparently they didn’t speak for

three days.



Finally, it dawned on him. All he had to do was show his wife the ad.

With a mighty sense of relief he approached her with the truth - except

that it was so ludicrous she still didn’t believe it.



The only way to solve the problem was to call the publication which ran

the original advertisement. This she did and, after having had her mind

put at rest, the poor man was forgiven.



Just as well she didn’t see the ‘cover-mounted’ panties and the lipstick

marks on his collar (mum’s the word - if you send several used fivers in

an unmarked brown envelope).



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