HHM even laid on limousines to ferry its "guests" away from Garry Lace's swanky soiree to its "Essex Party" on the Essex Road.
These partygoers, who obviously prefer the finer things in life, had swapped Belgravia and the company of adland's movers and shakers to be blinded by the bling at HHM. Sunglasses were everywhere to cut down the glare from the white stilettos and the smell of Charlie hung in the air.
Omaid Hiwaizi of HHM says the guerilla tactics were necessary because "some people who secretly wanted to come to our knees-up had already accepted Grey's invitation". Oh, that old excuse.