DIARY: Party in Belgravia? I'd rather be in 'Essex', ta

Talk about going from one extreme to the other. As diary reported last week, some of the invitees to Grey's posh annual shindig in Mayfair were redirected to another bash in north London by a persistent marketing agency.

HHM even laid on limousines to ferry its "guests" away from Garry Lace's swanky soiree to its "Essex Party" on the Essex Road.

These partygoers, who obviously prefer the finer things in life, had swapped Belgravia and the company of adland's movers and shakers to be blinded by the bling at HHM. Sunglasses were everywhere to cut down the glare from the white stilettos and the smell of Charlie hung in the air.

Omaid Hiwaizi of HHM says the guerilla tactics were necessary because "some people who secretly wanted to come to our knees-up had already accepted Grey's invitation". Oh, that old excuse.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).