Patience Wheatcroft, the paper's business editor (and presumably a close friend of Chief Inspector Endeavour Morse), was venting her spleen on the conduct of WH Smith's non-executive directors.
So far, so dull, you might think and most people (other than staff at Carat and Delaney Lund Knox Warren & Partners) are likely to have passed over it unconcerned.
But it was worth reading on, as Rainey is a non-executive on the board of the troubled newsagent and Wheatcroft has strong views about advertising types.
She wrote: "MT Rainey is an advertising ace (so far so good), who presumably thinks substituting initials for a Christian name makes one stand out from the crowd." Ouch! Perhaps Wheatcroft prefers Quaker first names.
But she didn't retract her claws there. On no, she continues: "She is the chairman of Rainey Kelly Campbell Roalfe/Y&R, which might benefit rather more from being reduced to mere initials."
Well that's not very nice, is it? Particularly when you remember the aforementioned long-winded RKCR/Y&R is the ad agency for The Times. A saucer of milk for Wheatcroft, and we look forward to seeing RKCR/Y&R's new work for The Times.