"Shot with haunting music and in slow-motion, the image of soldiers in a bleak desert conflict is realistic and captivating. As a car blows up, sending the soldiers reeling to the floor, a head rolls back, revealing a face wearing a clown's make-up. Big shoes and buckets of confetti this ain't." The ads were written and art directed by Matt Fee and Tim Snape.
Noel Bussey is in shock and in awe of Channel 4 after seeing 4creative's ad for More4's week of programming devoted to the Iraq conflict, Iraq: The Bloody Circus: