DIARY: Pick of the week - Abbott Mead Vickers BBDO/Battery hens

Francesca Newland thinks Abbott Mead Vickers BBDO's poster execution to highlight the plight of battery hens is pretty darn good: "This is clever because it forces you to think about the issue it promotes. It conjures an image of a hen in a tiny cage without using the kind of obvious emotive pictures that we've all become too used to." A copy of Campaign Screen goes to the copywriter Ian Hartfield and the art director Matt Doman.

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