"You have to give AMV credit for turning a grim subject such as road accidents into something engaging and even uplifting. This ad is a gentle reminder that, underneath the leathers, bikers are people too. If only they could ride around in a jolly halo of neon signage all the time." The ad was written by Phil Martin, art directed by Brian Campbell, and directed by Kevin Thomas at Thomas Thomas.
Anne Cassidy welcomes the break from shock tactics in Abbott Mead Vickers BBDO's latest Department for Transport ad: