Feature

Diary: Pick of the week - AMV BBDO/Camelot

Anne Cassidy thinks Camelot is on to a winner with Abbott Mead Vickers BBDO's latest ad for EuroMillions:

"It's been a while - OK, around eight years - but some still associate Camelot with Billy Connolly's dreadful purple beard. Thankfully, this well-executed, entertaining and unashamedly silly spot for the EuroMillions brand does much to move things on from the bad old days and puts the fun back into playing the lottery." It was written by Mike Sutherland, art directed by Antony Nelson and directed by Traktor.

Topics