"This spot celebrates the ordinariness of the baked bean. Kitchens in TV ads never seem to reflect reality, so it makes a refreshing change to see a slightly messy fridge interior. Brilliantly executed, the spot shows how well-loved the brand is without resorting to too much sentimentality." The ad was written by Mike Sutherland, art directed by Antony Nelson, and directed by Sam Brown through Rogue.
Anne Cassidy is a fan of the latest Heinz ad by Abbott Mead Vickers BBDO: