Jeremy Lee envies the good breeding evident in Banks Hoggins O'Shea/FCB's new ad for Waitrose: "No vulgar, garish price promotions here. Instead, we have a beautifully shot ad telling a simple, gentle and convincing story about why Waitrose's products, in this case coffee, are superior to those of its competitors." A copy of Campaign Screen goes to the creatives Ken Hoggins and Chris O'Shea.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).