Diary: Pick of the week - Banks Hoggins O'Shea/FCB - Waitrose

Lucy Aitken admires Banks Hoggins O'Shea/FCB's latest TV ad for Waitrose: "Increasingly, shoppers want to know where their food comes from, so this ad does a neat job of saying that you get what you pay for. It continues the tradition of classy advertising that mirrors Waitrose's premium brand positioning." The ad was produced by Ken Hoggins and Chris O'Shea. Seen better? E-mail picks.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).