Diary: Pick of the Week - Bartle Bogle Hegarty/Dare - Sony Ericsson Walkman phone

Larissa Bannister is impressed by Bartle Bogle Hegarty/Dare's TV and digital campaign for the Sony Ericsson Walkman phone:

"This phone is aimed at a music-downloading audience, so taking the campaign online makes sense. An alternative ending to the TV spot, where the criminal jumps out of the ad and is chased across the computer screen, is a nice touch, and the W800 website offers extra content." The ads were written by Ian Williamson (BBH), James Cooper and Fiona Button (Dare), and art directed by Gavin Lester (BBH), Emma Hogan, Emily Gardiner and Matt Firth (Dare).

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).