Diary: Pick of the Week - Bartle Bogle Hegarty/Johnnie Walker

Kate Nettleton has huge respect for Robert Carlyle after watching this viral film for Johnnie Walker by Bartle Bogle Hegarty:

"I find it hard to believe this was only ever intended as an internal piece of communications for Diageo, but I'm glad it has hit the web. As ways to communicate brand history go, it is a masterstroke of impeccable timing, captivating delivery by Carlyle and expertly crafted copy." The ad was written and art directed by Justin Moore, and directed by Jamie Rafn through HLA.