DIARY: Pick of the week - Bartle Bogle Hegarty/KFC

Ian Darby likes Bartle Bogle Hegarty's latest KFC ad: "These ads give the brand a cool image it has never had before while still using the necessary offers and product shots. A lovingly shot night-time game of football with a brilliant soul soundtrack makes the new 'soul food' line seem genuine and warm." A copy of Campaign Screen goes to the copywriter Matt Waller and the art director Dave Monk.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).