Diary: Pick of the week - Bartle Bogle Hegarty/Levi's

James Hamilton has been seduced by Bartle Bogle Hegarty's latest commercial for Levi's: "I'll admit, when I first heard BBH was going to 'do a Luhrmann' for its next Levi's ad, I was more than a little cynical. Maybe it's because spring is in the air, though, because everything about the ad - its choice of dialogue and cast, and the way it's been shot - is spot-on. The guy's jeans look a bit on the baggy side, though." The ad was written and art directed by Nick Gill and directed by Noam Murro.

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