DIARY: Pick of the week - Bartle Bogle Hegarty/Lynx Pulse

Mark Sweney enjoyed Bartle Bogle Hegarty's launch ad for Lynx Pulse: "This ad works purely because of the genius behind the casting. The slightly geeky guy busting his moves is an absolutely perfect, tongue-in-cheek look at the world of cool." A copy of Campaign Screen goes to the copywriter and art director Matt Kemsley.

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