Diary: Pick of the week - Bartle Bogle Hegarty/Ultrafit towels

Lucy Aitken is relieved that Bartle Bogle Hegarty has ditched the "Woah Bodyform" jingle in its first TV work for Ultrafit towels: "The woman in this ad, who goes from frump to fox by ripping up her dress, is a neat metaphor to show how what you wear changes how you feel." The ad was written by Mark Hunter and art directed by Richard Dennison. Seen better? E-mail picks.campaign@haynet.com.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).