DIARY: Pick of the week - Butcher's pet food

Francesca Newland laughed out loud at Clemmow Hornby Inge's campaign for Butcher's pet food: "No shiny-coated dogs bounding across hills, no pups being cuddled by adoring owners, no breeders recommending anything. This is a new, and very welcome, genre for pet food advertising. A copy of Campaign Screen goes to CHI's art director Matt Pam and copywriter Laurie Smith.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).