Francesca Newland laughed out loud at Clemmow Hornby Inge's campaign for Butcher's pet food: "No shiny-coated dogs bounding across hills, no pups being cuddled by adoring owners, no breeders recommending anything. This is a new, and very welcome, genre for pet food advertising. A copy of Campaign Screen goes to CHI's art director Matt Pam and copywriter Laurie Smith.
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Up to three-quarters of customer data on marketing databases will become useless in the UK on 25 May 2018, according to a new study.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).