Rebecca Beer is close to buying a Mercedes, thanks to this ad by Campbell Doyle Dye: "I thought it was good when I saw it in the office, but after seeing it as a prelude to The Matrix Reloaded, I've decided it is fantastic: perfectly placed before this effects-heavy frenzy of a film." A copy of Campaign Screen goes to Walter Campbell, who wrote and art directed the ad.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).