Diary: Pick of the week - Capital FM/In-house

Jeremy Lee picks Capital FM's in-house ad for the launch of Johnny Vaughan's breakfast show: "Everyone listens to voicemail messages, so this was a superbly targeted campaign. A message from Vaughan announcing his arrival to replace Tarrant was left on the phones of 1,000 clients and agencies." The spot was written by Capital FM's brand strategist Claire Cowan and distributed by Xpediate. Seen better? E-mail picks.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).