Diary: Pick of the Week - CHI & Partners/TalkTalk

Despite seemingly being one of the only people in the country not obsessed with The X Factor, Matt Williams is impressed with CHI & Partners' latest campaign to promote TalkTalk's sponsorship of the reality show:

"CHI has won numerous awards for its previous TalkTalk sponsorship work, and more look set to follow here for an ambitious campaign that will clearly strike the right chord with the X Factor audience." It was created by Warren Moore, Tom Skinner, Dan Beckett and Thiago de Moraes.