"While I'm not a regular race-goer, even I've heard that chavs have infiltrated the sport. And, hand on heart, who hasn't wished they could do this to people they don't like? The pay-off line - 'a classy mobile app for civilized people and the Irish' - makes this a welcome addition to the excellent Paddy Power body of work." It was created by Christen Brestrup and Bertie Scrase, and directed by Big Red Button through Moxie Pictures.
Jeremy Lee is uplifted by Crispin Porter & Bogusky's ad for Paddy Power: