DIARY: Pick of the week - Cup-a-Soup

Rebecca Beer chuckles at Mother's spots for Cup-a-Soup: "Despite my

initial heaving, this ad really does it for me. It's refreshing to see

humour used to sell what is essentially such a mundane product. It looks

very unappealing as the runners pour soup over their heads, but the ads

still work."



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).