"This is how the internet is supposed to be used to back a print campaign. The viral completely overshadows the poster work, while also giving it amazing standout and gravitas. The concept behind the viral is only bettered by its execution. The goat throwing up and the chicken pecking at a mirror-full of cocaine are brilliant touches." It was written and art directed by Matt Lee and Peter Heyes, and directed by Jim Gilchrist at Thomas Thomas Films.
Noel Bussey is loving the Harvey Nichols Foodmarket viral by DDB: