"I've noticed two executions in this campaign, a jigsaw puzzle version and one with baked beans, and think both use eye-catching art direction to good effect. You are left in no doubt that the best gear can be found at Harvey Nichols, and that even if you can't afford it, you should still buy it. Passion for consuming is a strong association for the retailer." The campaign was written by Adam Tucker and art directed by Justin Tindall.
Francesca Newland really likes DDB London's press campaign for Harvey Nichols: