"The art direction catches your eye as you wait for the Tube and the writing keeps you engaged. However, what I love most about this ad is that the pork people have turned to advertising to fight their corner. They're explaining the impact of the rising cost of grain on farms and meat quality in a thought-provoking, not self-pitying, manner." The ad was written by Will Lowe and art directed by Victor Monclus.
Francesca Fisher thinks both the creative and the strategy in DDB London's ad for the Quality Pork Standard are spot on: